Us, the platforms, and doing it yourself.
An honest read on where each option wins. If one of the others fits you better, that is a real answer and you should take it.
Verified 26 July 2026 against toplinepro.com/compare-topline-pro.
| CloserTek | Topline Pro (their published plans) | A local agency | DIY on Wix or Squarespace | |
|---|---|---|---|---|
| Monthly cost | $497, flat | $199 / $249 / $299 month to month, or $159 / $199 / $239 on annual billing | Varies. Ask for it in writing. | Roughly $20 to $50 for a website plan, plus your evenings |
| Missed call text back | Included | Their Sales Assistant add-on, $200 a month on top | Varies | Not included |
| Comparable monthly total | $497 | About $399 to $499 once the Sales Assistant is added | Varies | Plan cost plus your time |
| Website | Built for you before you pay | They advertise a professional custom website with unlimited updates | Built for you after onboarding | You build it |
| Who you talk to | Ismael, every time | Their support and onboarding team | An account manager | Nobody |
| Google Business Profile | Managed for you | They advertise GBP optimisation plus 1 to 4 GBP posts a week by plan | Often a separate line item | You manage it |
| Review requests | Sent and followed up for you | They advertise unlimited automatic review requests | Varies | You ask by hand |
| Contract | None, cancel with a text | Month to month, or annual for the lower rate | Commonly 12 months. Read it. | None |
| If you leave: your Google profile, reviews, photos, customer list | Yours, they go with you | Check their terms | Check the contract | Yours |
| If you leave: the website itself | Built and hosted by us, so it comes down | They say you keep the domain and lose access to the website design | Varies by contract | Yours |
Verified 26 July 2026 against toplinepro.com/compare-topline-pro. See their pricing page and check it against this table. Topline Pro figures are their own published plan prices and advertised features on the date above, linked so you can check them yourself. Agency pricing is left blank on purpose: it varies too much for a number to be honest. Wix and Squarespace vary by plan and billing period.
Where each one actually wins
When Topline Pro beats us
Their base plans start lower than we do, and on annual billing the gap is bigger. They are venture funded, they serve more than twenty trades, and they advertise a custom site with unlimited updates plus weekly Google posts. If their entry price fits your budget and ours does not, take theirs. Where the comparison narrows is the missed-call piece, which is a $200 a month add-on for them and included for us.
When an agency beats us
If you are spending real money on ads every month and need someone managing that spend full time, a specialist agency will do it better than I will. I do not run your ads. I make sure that when someone finds you, they call you.
When doing it yourself beats us
If you enjoy this and you have the evenings, you can build a decent site on Squarespace and manage your own Google profile. Plenty of contractors do. The question is only whether your evenings are worth less than the monthly.
Where we win
You talk to the person doing the work, there is no contract, and you see the finished site before you pay anything. The trade off is honest: we are one person, so we are not the cheapest and we do not run ads.
Still not sure? Ask me on the call.
If one of the others is the better fit for you, I will say so. Thirty minutes, and you see a demo of your own site before you decide anything.
Book A Call