Straight talk for the trades
Short reads, no fluff, written for owners who answer their own phones.
July 2026
Google Business Profile For Contractors: 3 Fixes
Most owners obsess over the website and ignore the Google Business Profile. Customers do the opposite. Three fixes that take a week and change who gets the call.
Read it →July 2026
Contractor Website Checklist: The 5 Things That Matter
Not animation. Not a slogan. Five things on a contractor website decide whether a homeowner calls you or the next guy, and almost nothing else on the page matters.
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How To Get Google Reviews For Contractors
Your happiest customers mean to leave a Google review and then forget by dinner. A system that asks at the right moment, twice, remembers for them. No begging.
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Contractor Slow Season: Fix It Before Winter Starts
Seasonal trades treat the slow season like weather. Half of it is self-inflicted, and the three moves that flatten the winter dip all happen in October.
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Contractor Marketing Companies: Red Flags To Check
The 12-month contract, the mystery report, the hostage Google page. The whole playbook contractor marketing companies run, so you can see it coming before you sign.
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Missed Call Text Back For Contractors: The Real Cost
You cannot answer from a roof and the customer will not wait. What a missed call actually costs a contractor, and how missed call text back closes the gap.
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How To Get Your Local Business Recommended By ChatGPT
A growing slice of your market skips Google and asks a chat window who to hire. Getting recommended by ChatGPT is not a secret trick, it is housekeeping.
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Contractor Job Photos: 5 Shots Before You Leave Site
The best marketing asset in your business is sitting in your pocket, blurry. The five contractor job photos to take on every site, and where they need to end up.
Read it →July 2026
How To Get Repeat Business As A Contractor
Hundreds of finished jobs, a dozen reviews, zero follow-up. The customer list you already have beats any ad budget, and the follow-up behind it is three steps.
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