Straight talk for the trades
Short reads, no fluff, written for owners who answer their own phones.
July 2026
Your Google listing is your real front door
Most owners obsess over the website and ignore the listing. Customers do the opposite.
Read it →July 2026
The five things a contractor website actually needs
Not animation. Not a slogan. These five, and almost nothing else.
Read it →July 2026
How to get reviews without begging
Your happiest customers forget. A system remembers for them.
Read it →July 2026
Your winter slowdown starts in October. Fix it in October.
Seasonal trades treat the slow months like weather. Half of it is self-inflicted.
Read it →July 2026
How contractors get burned by marketing companies
The 12-month contract, the mystery report, the hostage Google page. The whole playbook, so you can see it coming.
Read it →July 2026
The most expensive thing in your business is a missed call
You cannot answer from a roof. The customer cannot wait. There is a fix that is neither.
Read it →July 2026
Customers are asking ChatGPT who to hire. What that means for you.
A growing slice of your market skips Google entirely. Being findable there is not magic, it is housekeeping.
Read it →July 2026
Photos win jobs. Take these five before you leave the site.
The best marketing asset in your business is sitting in your pocket, blurry.
Read it →July 2026
The customer list you already have is worth more than ads
Hundreds of finished jobs, a dozen reviews, zero follow-up. That gap is money.
Read it →