The five things a contractor website actually needs

A contractor website has one job: turn a visit into a call. Everything on the page either helps that or gets in the way. Here is the short list of what helps.

One: a quote form at the top. Name, phone, what they need. Every field you add after that loses people. The form should land as a text on your phone, because you answer texts and you do not answer dashboards.

Two: a phone number that taps. Most of your visitors are on a phone. If calling you requires memorizing digits, some of them will not.

Three: your actual work. Real photos of real jobs beat any stock image ever taken. Homeowners can smell stock photography, and what it smells like is a company with nothing to show.

Four: your reviews, on the page. You earned them. Put the stars where people can see them without leaving the site.

Five: speed. A site that takes six seconds to load on a job-site connection does not exist. Every second of load time is customers quietly leaving.

Notice what is not on the list: sliders, mission statements, walls of text about "quality and integrity." Every contractor says that. Finished work and fast answers are what prove it.